Raley’s has unveiled a “better-for-you” checkout experience for its customers, reducing candy offerings at its check stands by 25% and fully eliminating conventional candy. Instead, shoppers will find a selection of snacks focused on better nutrition, portion control and reduced sugar content. Some of the products now stocked include KIND bars, Justin’s candy, nuts, beef jerky and seaweed snacks.
This move aligns with incremental changes Raley’s has made in recent years to move customers toward products that are better for them. In 2016, Raley’s reduced overall candy offerings throughout its stores and eliminated sugar-sweetened soda.
“We want to make it easier for our customers to make better choices for their personal health journey,” says Keith Knopf, Raley’s president. “We are already seeing customers respond favorably to our improved offering, which supports their ability to act on their own intentions and choose to eat well – whether they’re filling their carts or grabbing a quick bite.
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