With demand for plant-based meat booming, Beyond Meat earlier today ran a test run of its plant-based fried chicken substitute at a single KFC restaurant in Atlanta. The verdict? Demand for plant-based chicken is immense, with the KFC location selling completely out of its supply in less than five hours.
According to a PR rep for the company, lines at the KFC store began forming at 8 in the morning and didn’t let up until the supply was exhausted. Speaking to the demand for the chicken substitute, KFC relayed that the amount of Beyond Chicken consumers purchased today is the equivalent to the amount of popcorn chicken the store sells over the course of an entire week.