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Starbucks is introducing its first new pumpkin coffee beverage since the pumpkin spice latte

Sixteen years after introducing the pumpkin spice latte, Starbucks is finally bringing a new pumpkin drink to its fall menu: the pumpkin cream cold brew.

Starbucks started working on the new cold brew drink earlier this year, landing on a drink made with cold brew and a vanilla base and topped with frothy pumpkin cream cold foam and a dusting of pumpkin spice. The result is less sweet and has a stronger coffee taste than a pumpkin spice latte.

The choice to make the pumpkin cream cold brew, its first new pumpkin coffee beverage since the introduction of the pumpkin spice latte, is strategic. When the drink launches Tuesday with the rest of the fall menu, many parts of the U.S. are still experiencing summer weather, which can make a hot pumpkin spice latte seem unappealing.

READ FULL STORY: CNBC

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