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Beyond Meat vs Zhenmeat: The battle for China’s meatless market

  • China’s meat substitute industry has seen a surge in interest in recent months, with startups, traditional food businesses and investors betting trend-loving Chinese consumers will take to plant-based protein like their U.S. counterparts.
  • A devastating pig disease and bruising Sino-U.S. trade war that have combined to push up meat prices are also playing a role.
  • Among the new players are names like Zhenmeat and Starfield, while long-time plant-based companies including Whole Perfect Food are rolling out new products.

READ FULL STORY: CNBC

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