The partnership kicked off with a Beyond Meat truck serving vegan burgers outside of the Lakers’ solar-powered training facility in El Segundo (where Beyond Meat is also based). “As an LA-based company, we are excited to team up with one of LA’s most iconic brands to engage our local community and further amplify awareness of our delicious plant-based meats that serve both body and planet,” Beyond Meat CEO Ethan Brown said.
To help promote Beyond Meat, Lakers center JaVale McGee—who transitioned to a plant-based diet in 2016—was at the launch event. “Shifting to a plant-based diet has been a literal game changer,” McGee said. “And I’m excited to have my two favorite LA brands partnering to make plant-based eating not only delicious, but accessible.” In 2018, McGee joined the Lakers after playing for the Golden State Warriors who won the NBA championship that year—a victory McGee, on his part, attributes to his plant-based diet.