Mars is to launch a vegan version of its best-selling Galaxy bar in the UK, the first move by a large mainstream confectionery brand to offer consumers a plant-based alternative to milk chocolate.
The new variant, certified by the Vegan Society, will be available in three flavours: smooth orange, caramel and sea salt and caramelised hazelnut. It will go on sale online and in store at Tesco, Ocado and Amazon from Monday, costing £3 for a 100g bar, double the price of the regular Galaxy.
Mars, the UK’s second-largest confectionery brand, says it has taken more than six months to reformulate its best-selling chocolate bar, which has involved replacing dairy with hazelnut paste and rice syrup.
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