Disney is once again expanding its selection of plant-based food items at its U.S.-based theme parks as well as on its cruise line — this time with Impossible Foods.
The company announced Tuesday that it has partnered with the plant-based meat company to make the Impossible Burger the “preferred plant-based burger” of Disneyland, Disney World and the Disney Cruise Line.
“We’re excited to add more items featuring the Impossible Burger to our menus,” John State, culinary director at Disneyland Resort, said in a statement. “We’re always looking for ways to bring more flavor, innovation and creativity to the Disney dining experience.”
The company said customers had long been clamoring for Disney to offer more plant-based food in its parks and hotels, and these new menu items have been in the works for some time.
A growing number of consumers identify as flexitarians, or people who are looking to reduce their meat intake for health or environmental reasons. Euromonitor estimates that the market for plant-based foods could be worth $2.5 billion by 2023.