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Loverboy expands portfolio with RTD spritz cocktail

New York-based Loverboy, a beverage startup founded by Bravo TV’s Kyle Cooke from “Summer House,” launched its first ‘Spritz’ product, a low calorie, no sugar added option as a twist on the traditional spritz.

Exclusively sold online, direct-to-consumer, Loverboy Spritz will bring summer to consumers’ doorsteps through this new ready-to-drink canned beverage.

To meet demands for the health-conscious consumer, Loverboy Spritz is designed to taste like a freshly shaken cocktail without being overly sweet or artificial, the company says.

“We love the refreshing nature of a spritz cocktail, but recognize it’s high in sugar and calories,” Cooke said in a statement. “We created our own spritz with quality ingredients and only 100 calories and 2 grams of sugar for a guilt-free sip, with no sugar hangovers.”

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