Beyond Meat (NASDAQ:BYND) has proven itself to be something more than a niche novelty and is developing a global presence. Analysts also remain stoked about the plant-based meat alternative’s potential, with one even suggesting there’s a good chance it could go on to generate over $1 billion in annual revenue.
That better than three-fold increase in sales could eventually help turn investors into millionaires, but the question that needs to be asked is: How practical is that happening?
A global opportunity
The thesis behind the billion-dollar sales mark is that Beyond Meat continues its worldwide march, while at the same time accelerating sales in every location it’s available, and bringing more new products to market.
It’s possible, but it doesn’t seem probable, and not necessarily through any fault of Beyond Meat’s.
Entering new markets will be an achievable goal, one which the real meat alternative maker is aggressively pursuing, building new facilities in the Netherlands to better access Europe, and partnering with a Chinese company to get its products into restaurants, wholesalers, and hotels in that market.
This is a viable strategy that could help keep sales elevated.